Built by someone who's been in your seat.
The pattern I kept seeing — and couldn't ignore.
I spent 12 years inside ecommerce and DTC brands — running acquisition, lifecycle, performance, and growth strategy from the inside. At every company I worked with, the same pattern: founders who were smart, committed, and growing — but running marketing alone or handing it to agencies who didn't own the outcome.
Root Co. is the answer to that problem. A senior operator who embeds in your business, builds the system, and stays accountable to the result. Not a vendor. Not an advisor. A partner.
12 years of growth. Real results.
Three principles. Every engagement.
Revenue accountability over vanity metrics
Marketing exists to drive the business. If it can't be tied to revenue, it needs to be questioned.
Lifecycle is the highest-leverage channel
Getting new customers is expensive. Keeping them and growing their value is where sustainable growth lives.
Systems beat campaigns
One campaign can win a quarter. A system wins the year. The goal is always to build something that compounds.
Who I am outside the growth engine.
I'm a new mom, a gardener, and someone who believes the best work comes from clarity — knowing exactly what you're building and why. I work with a small number of clients because focus is everything. When I'm in, I'm fully in.
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