Not an agency. Not a consultant. A growth partner who owns the outcome.
Most marketing support gives you deliverables. Root Co. gives you a system — built around your business, your revenue goals, and your stage of growth. Here's exactly how it works.
Senior strategy without the full-time cost.
A fractional CMO is a senior marketing leader who works with your business on a part-time or flexible basis — with the depth, ownership, and accountability of a full-time hire, without the full-time cost.
At Root Co., this means you get:
- A dedicated senior strategist who knows your business deeply
- Strategic ownership of your full marketing function
- Hands-on collaboration with your team, agencies, and channels
- Clear accountability tied to revenue outcomes
What you don't get
A junior account manager running your account. A deck full of recommendations with no one to execute them. A vendor who disappears when results fall short.
Root Co. is not a service. It's a partnership — and that means we're responsible for what happens.
- ×An agency (no deliverables-first, no junior team)
- ×A consultant (not a slide deck and a handoff)
- ×A coach (not advice without execution)
- ×A freelancer (not project-based — relationship-based)
How we work together
Fractional CMO
Full strategic partnership. We step in as your head of marketing — owning the roadmap, running the function, and reporting directly to you.
- 3-month minimum engagement
- 10–20 hours per month
- Weekly check-ins + async support
- Full channel and team oversight
Growth Sprint
Focused, 90-day engagement. We audit your current state, build a prioritized roadmap, and launch the highest-impact initiatives.
- 90-day engagement
- Clear deliverables and milestones
- Full audit in the first two weeks
- Roadmap + execution
Strategic Partner
Strategic guidance and accountability for founders who have a team in place but want a senior thought partner.
- Monthly retainer
- Bi-weekly sessions + async support
- Priority Slack access
- Roadmap review and feedback
We work with a limited number of clients at a time. Current availability: 2 spots open.
Full access. No layers. No handoffs.
Every engagement comes with direct access to Gabi — not a coordinator, not an account manager. You get the same senior strategist from day one to the end of the engagement.
- Weekly async updates and monthly strategy reviews
- Full access to Gabi — not a team, not a coordinator
- Growth roadmap built in the first two weeks
- Channel and agency oversight
- Performance dashboards tied to revenue
- Direct collaboration with your team or solo operation
Root Co. works best for founders who...
Good fit
- Run an ecommerce or DTC brand doing $500K–$10M in annual revenue
- Are currently running marketing themselves or with a small team
- Have tried agencies and felt like they were managing the agency more than growing the business
- Know marketing should be doing more but aren't sure where to focus
- Want a partner who speaks revenue, not impressions
Not the right fit
- Brands under $500K — we'd recommend building the foundations in-house first
- Brands who want deliverables without strategic ownership
- Founders who aren't ready to be a true partner in the process
Let's find out if we're the right fit.
A 30-minute discovery call is free and low-pressure. We'll talk about where your brand is, where it could be, and whether Root Co. is the right partner to get you there.
Book a discovery call