Client results
Growth is not a talking point. Here's the proof.
These are real outcomes from real engagements. Numbers only. No spin.
Key metrics
The numbers that matter.
+166%
Client retention rate improvement
+65%
YoY agency revenue growth
−14%
Customer acquisition cost reduction
+40%
Average order value improvement
+34%
YoY subscription revenue growth
+20%
Email revenue increase via lifecycle optimization
$300K/mo
Marketing budget managed with full P&L accountability across US and LATAM markets
Playably — Ecommerce Growth Agency
Building a retention-first growth engine for a portfolio of DTC brands
Context
Playably manages growth strategy for a portfolio of ecommerce and digital marketing accounts. The challenge: high client churn, inconsistent revenue growth, and marketing programs disconnected from business outcomes.
What we did- Restructured account strategy to align marketing roadmaps with each client's revenue goals
- Built lifecycle programs across email, SMS, and subscription channels
- Implemented performance reporting tied directly to revenue outcomes
- Led cross-functional teams across acquisition, lifecycle, and performance
Results
+166%
Increase in client retention
+65%
YoY agency revenue growth
+60%
Increase in customer acquisition
−14%
Reduction in customer acquisition cost
+40%
AOV improvement through upsell and cross-sell strategy
+34%
YoY subscription revenue growth
+20%
Email revenue increase
Istituto Marangoni — Global Higher Education
Scaling US and LATAM markets for a global luxury education brand
Context
Istituto Marangoni is a global fashion and design school with campuses worldwide. The challenge: building marketing infrastructure for the US and LATAM markets with full P&L accountability and aggressive enrollment growth targets.
What we did- Owned end-to-end marketing strategy for US and LATAM markets
- Built digital acquisition across paid, organic, partnerships, and brand channels
- Structured SEO and content strategy from scratch
- Managed $300,000/month marketing budget with full ROI accountability
- Built and led cross-functional teams and external agency partners
Results
$300K
Monthly marketing budget managed with full accountability
+40%
Increase in organic revenue through SEO and content
+40%
Exceeded lead generation and application goals through digital campaigns
↑ CVR
Improved conversion rates and admissions productivity through full-funnel optimization